About Child Eyes

Child Eyes is a movement and a campaign which began in October 2012.

Child Eyes began as a project to demonstrate the abundance of sexual and violent images that children see in their normal daily lives. The initial idea was that Child Eyes would collect as many images as possible and create a hard hitting film showing how much children see that adults are not always aware of. The project has grown and is now campaigning on many issues based around protecting children from negative, sexual and sexist images in public.

Child Eyes is run by co-founders Kathy McGuinness and Claire Riseborough along with a dedicated, hard- working volunteer campaign team.

Key aim

Prevention of harm to children caused by exposure to sexualised material.


  1. Encourage government to legislate to make it illegal to display pornography and sexualised images in public places where children are permitted.
  2. Encourage government to provide help and support for parents to protect their children from hard core internet porn and violent games.
  3. Work with retailers and other key bodies to protect children.
  4. Protect young girls and boys from damaging images that can affect their self-worth.
  5. Help parents find ways to protect their children from pornography and sexualised imagery.


How does Child Eyes work?

Child Eyes is a project and campaign. There is a core team of volunteers who perform a variety of different roles. The Child Eyes presence on Facebook, Twitter and WordPress has garnered support from an increasing number of people across the UK who are frustrated at the presence of sexual and violent content in everyday life.

Child Eyes has been working closely with Local Mums Online on a campaign to rid newsagents and supermarkets of porn, lad mags and pornpapers that are displayed in children’s sight.


What is Child Eyes doing?

Child Eyes is working on many ways to change sexual culture in the U.K.

Via our Facebook page we are building up a picture of what the landscape of childhood looks like. We are collecting images from newsagents, billboards, clothes, media, magazines and other items. The purpose is to put these things together in order to make people think and to ‘re-sensitise’. We have a video which will be can be found on our blog and a collection of pictures, sent in by supporters across the country, which can be found on our gallery.

Via our Twitter page we are putting pressure on various retailers to remove porn, lad mags and pornpapers from children’s sight.

Via our blog we are looking at intelligent, honest debates about sexualisation in the UK. This ranges from teenage pornography to social media, from breastfeeding to Page 3.

We are writing and speaking to ministers, newspapers, retailers, teachers, parents, campaigners and anyone else who will listen.

We are working on family friendly retailer/ café scheme and hope to roll this out nationally. We currently have pilot schemes in Carlisle, Carshalton and Ealing.

How can I work with Child Eyes?

We welcome all support and there are many ways in which you can help. It may be taking pictures, sending complaints or starting your own campaign in your area. If you would like to help or join Child Eyes please email on info@childeyes.org

Find us on Facebook: www.facebook.com/childeyes
Follow us on Twitter: @ChildEyesUK

Meet our co-founders.


Kathy McGuinness              

The Child Eyes campaign is run by Kathy and a dedicated team of supporters. All supporters’ work is voluntary. Any donations  towards travel to meetings, printing, childcare (we all have children!) and events is hugely valuable to the work we do.

Kathy is secretary to the All Party Parliamentary Group for the Protection of Children and Families and the Working Party for Sexualisation of Children. She is committed to improving the negative influences that surround childhood. She is a busy mum of four children. Kathy began campaigning in 2012 to protect children from sexualisation. Kathy is also owner and founder of Local Mums Online in Surrey and SW London and campaigns on many local issues, including saving her local hospital and started the Playing Out scheme for children in her local area.


Claire Riseborough

Claire Riseborough is Child Eyes co-founder who has worked tirelessly to further Child Eyes aims at government level and has secured meetings at highest level with leading supermarkets and retailers. Claire has had great success removing sexualised shop displays and sexualised t-shirts from sale nationally. Claire is a mum of one son and runs her own property and stylist business while also campaigning on many local issues in her local town in Norwich.